Nxt Radio Presenters In Panic As Kin Kariisa Set To Fire Wannabes
March 6, 2022
L-R: Board member, Suzan Mweheire Kitariko, Zahara Totto and Kin Kariisa on Nxt Radio
Next Media Services, a company that runs NBS TV is set to fire some presenters in bid to streamline Nxt Radio following drop in listenership.
In bid to turn Next Media as the leading multimedia group in East Africa, Kin Kariisa – the CEO added Nxt Radio to NBS TV in 2018 as the first Audio-visual radio station in Uganda.
He hired the likes of Douglas Lwanga, Karitas Karisimbi, Canary Mugume, Qitui, Ronnie McVex, Zahara Totto, DJ Slick Stuart among others, thinking their fame could help elevate the station.
Four years down the road, Nxt Radio has failed to dethrone Kampala urban top dogs likes Capital FM, CBS FM, Simba and others.
From the research, preferences and tastes of Nxt radio audience have shifted and according to CEO, Kin Kariisa they must realign themselves to meet these demands.
The findings indicate that the tastes and preferences of our next radio audience have since shifted, requiring us to realign ourselves to meet these demands
Memo reads.
Kariisa stressed that there will be extensive programs review and realignment of all shows on Next Radio.
Therefore, with immediate effect, there will be an extensive programs review, including the realignment of all shows non Nxt radio. As a result, all Next Radio personnel shall have scheduled engagements with the people and culture office on their new roles in line with these reviews during this period
CEO, Kin Kariisa added.
So far, Kampala has over 500 FM radio stations. It is easy to set up a radio station but making profits has been a challenge. This has resulted into some of the radio stations collapsing while others struggle to pay employees.
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